With the recent launch of .co domains, widely marketed as the global domain for companies, focus is once again on the best suffix for your domain.  What most of the providers aren’t telling you is that the .co domains have actually been around for years; they are simply the suffix for Colombia (like .au for Australia). Previously, this suffix was limited to businesses actually operating out of Colombia but someone obviously had the bright idea of opening it to the global market and raking in bagfuls of cash for the South American country.  

In the days of the Yellow Pages, when your first port of call for a plumber, a children’s entertainer or a book by J.R. Hartley was the big yellow book, the amount of information you expected to find from that initial search was limited to a name, an address and a phone number.  Most people were happy to take the next step on their search by picking up the phone and talking to a human on the other end to assess whether the business in question was suitable for their purposes.